Audiovisual production for advertising spots in Mallorca with a cinematic approach
Audiovisual production for commercials in Mallorca, designed for brands that want to stand out through authentic stories, carefully crafted visuals, and impactful storytelling. At El Obrador, we create commercials for television, cinema, and social media that combine the effectiveness of advertising language with the aesthetic sensibility of documentary filmmaking.
We don’t believe in empty ads. We believe in stories that connect.
We create commercials that convey more than just a message
At El Obrador, we work from a different perspective. We understand a commercial as a narrative piece capable of evoking emotion, building identity, and bringing a brand closer to people through authenticity. The first few seconds of it are the most important for retaining viewers and guiding them through the funnel the company has prepared.
Our work begins long before filming. We analyze what the brand wants to communicate, the target audience, the emotions it wants to evoke, and how to transform that idea into a coherent and memorable visual piece. From there, we develop the entire creative and production process, from the script to the final post-production.
The result is creative commercials that maintain a cinematic aesthetic and a clear emotional intention, without losing commercial effectiveness.
A documentary approach applied to advertising
What sets our approach apart is the way we tell stories.
We come from documentary filmmaking and continue to believe in the power of real stories. That experience has taught us to observe, listen, and find truth in the small details. When we apply that perspective to advertising production, campaigns gain depth and authenticity.
We’re not looking for perfect characters or contrived speeches. We’re looking for scenes, emotions, and situations that connect with the viewer in a natural way.
This combination of documentary narrative and advertising language allows us to create original commercials that stand out in an environment saturated with fast and forgettable content.
Comprehensive production of advertising spots
We are involved in every phase of the project to ensure creative coherence and technical quality in every piece. From the initial idea to the final delivery, we work meticulously, paying attention to every detail of the process.
We develope:
- Creative conceptualization
- Screenwriting and storytelling
- Advertising sketch
- Casting
- Locations
- Shooting
- Edition
- Color
- Sound design
- Adaptations for social media and digital campaigns
The entire process is carried out from Mallorca with a team that combines technical expertise, artistic sensitivity, and a close and collaborative way of working.
We narrate the real thing from Mallorca
El Obrador was founded in 2020 as an independent platform for audiovisual creation, dissemination, and exhibition. Behind the project is Mosaic, a production company with over 17 years of experience and a filmography selected for festivals such as IDFA, Seminci, and Málaga.
Over the years, we have worked on auteur documentaries, cultural projects, audiovisual campaigns, and pieces for television and digital platforms. This experience allows us to approach each production with a solid narrative vision and a keen visual sensibility.
We believe that the best campaigns are not the ones that make the most noise, but those that manage to leave an emotional mark.
Frequently asked questions about advertising spots
What is a commercial?
A commercial is a short audiovisual piece created to communicate an idea, introduce a brand, or promote a product or service. At El Obrador, we understand a commercial as more than just an advertisement: we see it as a condensed story, with rhythm, emotion, and a clear purpose.
What should a commercial include?
A commercial must have a powerful idea, a clear message, a coherent visual narrative, and a call to action. At El Obrador, we take care of every phase: scriptwriting, casting, filming, editing, sound, and final delivery, always adapting the piece to the channel where it will be broadcast.
What is the purpose of an advertisement?
A commercial serves to capture attention, generate brand recall, and prompt action from the viewer. It can help sell, present a service, launch a campaign, or reinforce a brand’s positioning. Our approach aims to make that communication effective, but also honest and memorable.
How long is a commercial?
A commercial typically lasts between 10 and 60 seconds, although the length depends on the objective, the channel, and the budget. Shorter ads can work for social media, while a brand campaign might require a more narrative or cinematic approach.