{"id":2173,"date":"2025-09-19T00:37:18","date_gmt":"2025-09-18T22:37:18","guid":{"rendered":"https:\/\/el-obrador.com\/servicio\/docu-branding\/"},"modified":"2026-03-30T17:23:55","modified_gmt":"2026-03-30T15:23:55","slug":"docu-branding","status":"publish","type":"servicio","link":"https:\/\/el-obrador.com\/ca\/servei\/docu-branding\/","title":{"rendered":"Docu-branding"},"content":{"rendered":"\n<p>El <em>docubranding<\/em> \u00e9s la nostra especialitat: una forma de comunicaci\u00f3 que combina la for\u00e7a emocional del cinema documental amb els objectius d&#8217;una marca, organitzaci\u00f3 o instituci\u00f3.<\/p>\n\n<p>Creem documentals que neixen del territori, de les persones i dels valors que defineixen la teva identitat i constru\u00efm un relat real que connecta amb el p\u00fablic.<\/p>\n\n<p>Davant la publicitat convencional, apostem per una narrativa pausada, cuidada i cinematogr\u00e0fica. Apostem per l&#8217;observaci\u00f3, el respecte i la bellesa del que \u00e9s quotidi\u00e0. <\/p>\n\n<p><strong>Per qu\u00e8 serveix el docu-branding?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Comunicar valors de forma duradora i honesta<\/li>\n\n\n\n<li>Potenciar l&#8217;engagement i la identificaci\u00f3 emocional<\/li>\n\n\n\n<li>Augmentar la visibilitat de projectes socials o culturals<\/li>\n\n\n\n<li>Refor\u00e7ar la reputaci\u00f3 de marca a trav\u00e9s d&#8217;hist\u00f2ries reals<\/li>\n<\/ul>\n\n<p><strong>Per a qui?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Empreses amb comprom\u00eds social o cultural<\/li>\n\n\n\n<li>ONGs i fundacions<\/li>\n\n\n\n<li>Institucions p\u00fabliques<\/li>\n\n\n\n<li>Projectes educatius, sanitaris o comunitaris<\/li>\n\n\n\n<li>Organitzacions amb valors.<\/li>\n<\/ul>\n\n<p><strong>Formats habituals:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>C\u00e0psules independents (1\u20133 min)<\/li>\n\n\n\n<li>Minidocumentals (5\u201315 min)<\/li>\n\n\n\n<li>S\u00e8ries documentals per cap\u00edtols<\/li>\n\n\n\n<li>Peces per a esdeveniments, xarxes o festivals<\/li>\n\n\n\n<li>Llargmetratge documental (+60 min)<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"WEB OBRADOR DOCUBRANDING videoloop\" src=\"https:\/\/player.vimeo.com\/video\/1113211091?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hist\u00f2ries reals per a marques amb prop\u00f2sit<\/p>\n","protected":false},"featured_media":2018,"template":"","class_list":["post-2173","servicio","type-servicio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/servicio\/2173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/servicio"}],"about":[{"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/types\/servicio"}],"version-history":[{"count":7,"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/servicio\/2173\/revisions"}],"predecessor-version":[{"id":2670,"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/servicio\/2173\/revisions\/2670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/el-obrador.com\/ca\/wp-json\/wp\/v2\/media?parent=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}